Blog Motivation

In Engage, Brian Solis purposes blogs as “your hub for demonstrating expertise, sharing vision, listening and responding to customers, communicating progress, curating relevant market and trend information and hosting dialogues to further the company’s values and principles.” Solis goes on further telling bloggers to identify the blog’s intent, cause, and audiences purpose. (Solis 2011, 27).

 My motivation for using this blog is to practice being a blogger. I do not have a ton of blog experience, so understanding and applying best practices will strengthen my social knowledge. In particular, I have not created a blog for a business, so understanding how to blog for business will be beneficial. In addition, I hope to relay to my audience that I am a social media subject matter expert through the entries. I hope to gain some additional knowledge on various blogging tools and the capabilities within them.

 Last, interacting and reading my classmate’s blogs will also further educate me on proper blog practices. In addition, I hope to become savvier on social media applications that my classmates write about in their blogs. Overall, this writing assignment should provide me the necessary tools to correctly implement a successful blog for business or personal use.