The Tweet That Saved Delta

In the E-Communications in the 21st century offered at the University of Denver, students dive into the evolving world of social media as it relates to marketing and public relations. As a student who participated in class discussions, I was able to share this fun video about how quickly a consumer's social experience can make or break a brand. This video titled, "The Tweet That Saved Delta" demonstrates how a brand can successful squash a video that could go viral quickly due to their reputation management program. Delta does a great job responding to this customers concern. Check out the video, it is funny.